Mahindra & Mahindra unveiled its new visual identity, including a brand-new logo that to differentiate its SUV portfolio.
The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner.
The complete brand identity was designed by the Mahindra Design Team and embodies the willingness to change to suit a new world order, M&M said in release. The new identity will be communicated through a digital and television campaign.
Speaking about the visual identity, “An important facet of leading change is articulating the transformation of our brand. Our new visual identity is a manifestation of what we stand for as we build a truly differentiated and authentic SUV brand for personal exploration and adventure. This new visual identity is designed to evoke the powerful emotion of freedom.”
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