Mahindra & Mahindra Ltd., a part of the US $19 billion Mahindra Group, today crossed the milestone of 100 retail outlets for mSHOPPE, an exclusive retail outlet that stocks and sells Mahindra Genuine Spare Parts.

The company conducts regular counterfeit checks and has also launched mechanic and retailer meets and various outreach programs through its spare parts distributors, aimed at educating influencers and end consumers on the various initiatives taken by the company to control the sale of counterfeit parts. In recent times, the company has successfully conducted 79 raids across the country and intends to expand such actions to newer territories in the current financial year.